Die Soonproject GmbH ist der offizielle Distributor für Deutschland und Österreich für authentische Marken aus dem Lifestyle und Action Sport Bereich.

ohw? is the shared vision of two footwear professionals with many years of experience. Our aim is simple - to bring a fresh approach to men’s footwear with contemporary and functional designs manufactured in our own factory in China.

Unlike many companies that source their footwear from outside suppliers, we have full control over how our shoes are made. We emphasize this because we believe our customers should know the provenance of the shoes they buy. Our factory is a third generation family-owned business and the recipient of numerous quality, development and technical awards.

Designs are kept simple and uncluttered to allow us to showcase these skills, the standard of our manufacturing and our attention to detail. ohw?’s design process takes place in the UK, beginning each season with numerous ‘field trips’ for creative inspiration.

We collaborate with leading footwear designers to translate our pick of the latest trends and then work closely with our production team in China to develop these from concept into reality.

All the materials we use are of the highest quality, ranging from premium suede and nubuck to full grain leathers. Every pair comes with all leather laces, linings and socks, as well as authentic details such as hand-stitching and size markers along the cut edges of the upper materials (the traditional way that shoemakers indicate the sizes of cut pieces).

Although our designs are trend led, function is also a priority. All our shoes and boots are designed to be ‘optimum fit’ (pretty damn comfortable) and have combination rubber/phylon soles.

Phylon is more usually found in the midsole of sports shoes, which means our footwear is exceptionally easy to wear. From having our own factory to handpicking the people we work with, we believe that everything we do should be a reflection of who we are.

This is the reason we chose the name ohw? and why our first marketing creative features not models, but some of the people who work with us. This commitment extends to every part of our business because we want to emphasise the authenticity of our brand. For this reason, every pair of ohw? shoes is even individually hand-signed by the person in our factory doing the final quality check.


Showroom Contacts
Terms & Conditions